Founded in 2025 in Northern Italy, Funerich was born as a sharp, refined reaction to a fashion industry numbed by fake perfection. In a world where luxury means conformity with a golden mask, Funerich stands up and walks the other way.

This is a provocative luxury brand designed for those who want to break away from the crowd, not blend into it.

Every shirt we make isn’t just clothing — it’s a statement. A rejection of the polished, polite, overpriced beauty cult. A middle finger to approval-seeking fashion.

Our phrases don’t comfort. They provoke. They make people turn their heads, or shake them.

And that’s exactly where Funerich lives — on the edge, worn by those bold enough to be seen, even if it makes others uncomfortable.

We release only between April and September. Not to create fake hype, but because true luxury means being rare — and never needing to follow.

"If you feel too normal for this shirt, you’re probably not ready for Funerich."

Welcome to a different kind of elegance.

Welcome to Funerich.